From April 27 to 30, 2025, the Hong Kong Luxury Packaging Fair (DELUXE PRINTPACK HONG KONG) was grandly held at the AsiaWorld-Expo. The Hong Kong International Printing and Packaging Fair was held concurrently, creating a cross-industry business synergy effect. This year’s fair adopted the “offline + online” dual-exhibition model for the first time, realizing cloud-based connection of global merchants through the “EXHIBITION+” platform. RISUN-PRINT participated in the fair with three major innovative product series, comprehensively demonstrating technological breakthroughs in customized packaging.
In the offline exhibition area, smart interactive packaging became the biggest highlight. RISUN-PRINT developed AR gift box packaging for high-end cosmetics brands—by scanning the trigger points on the packaging box, users can view dynamic content such as product ingredient analysis and usage tutorials on mobile devices, upgrading traditional packaging into a carrier for brand communication. Among the merchants who experienced it on-site, 85% believed that this technology significantly enhanced the consumer interaction experience. For the jewelry industry, the exhibited RFID anti-counterfeiting packaging boxes have built-in chips, enabling product traceability and authenticity verification, and solving the core pain point in the circulation of luxury goods.
The sustainable packaging series also attracted much attention. The customized gift boxes made of mycelium base material are 30% lighter than traditional packaging boxes and can be completely degraded in the natural environment. Combined with structural material reduction design, the carbon footprint of this series of packaging has been reduced by 67%, meeting the Cradle to Cradle Silver Certification standard. On-site, RISUN-PRINT reached a cooperation with a Finnish wine brand to provide fully degradable gift box packaging solutions for its 2025 limited-edition products.
The online exhibition area realized 360° virtual display of products through 3D modeling technology. Overseas customers can submit customization requirements online and view design effects in real time. During the fair, the number of online consultations exceeded 500, with customers from the United States and Japan showing strong interest in the personalized laser engraving service for high-end customized gift boxes. At the “Luxury Packaging Trend Forum” held concurrently with the fair, the integrated solution of “digital customization + environmental protection materials” shared by RISUN-PRINT was included in the 2025 Packaging Innovation White Paper released by the organizing committee.
