Maßgeschneiderte Verpackung is not a simple “personalized appearance”, aber basierend auf dem Markenton, Produkteigenschaften und Benutzerbedürfnisse, aus der Tragwerksplanung, Materialauswahl, Prozesslandung bis hin zur visuellen Darstellung der gesamten Kette von personalisierte Verpackungslösungen. It jumped out of the traditional packaging “only do protection” of the single function, ein wichtiger strategischer Träger zu werden, um den Markenwert zu vermitteln und die Wettbewerbsfähigkeit der Produkte zu steigern.
Professional customized packaging needs to consider three major dimensions:
1. brand recognition: through the exclusive color system, Logo accurate presentation and characteristics of the material touch, to strengthen the brand memory points, synchronous transmission of the brand concept;
2. Functional structure: design protection solutions to fit the product form, optimize the opening method to fit the transportation and storage scenarios, and take into account the practicality and efficiency;
3.Consumption experience: Innovative opening line reduces the threshold of use, gives packaging storage, decoration and other secondary use value, and enhances the emotional connection between users and the brand.
It is recommended that brands combine market positioning, sales channel characteristics and budget range to balance personalization and practicality options. Professional packaging suppliers can provide full-process services from structural research and development to the application of sustainable materials, so that packaging can really become a silent salesperson who can “talk”.
