Customized packaging is not a simple “개인화된 외모”, 하지만 브랜드 톤에 따라, 제품 특성 및 사용자 요구, 구조설계부터, 재료 선택, process landing to the visual presentation of the whole chain of personalized packaging solutions. 기존의 포장에서 튀어나왔네요 “보호만 해라” 단일 기능의, to become an important strategic carrier to convey brand value and enhance product competitiveness.
Professional customized packaging needs to consider three major dimensions:
1. brand recognition: through the exclusive color system, Logo accurate presentation and characteristics of the material touch, to strengthen the brand memory points, synchronous transmission of the brand concept;
2. Functional structure: design protection solutions to fit the product form, optimize the opening method to fit the transportation and storage scenarios, and take into account the practicality and efficiency;
3.Consumption experience: Innovative opening line reduces the threshold of use, gives packaging storage, decoration and other secondary use value, and enhances the emotional connection between users and the brand.
It is recommended that brands combine market positioning, sales channel characteristics and budget range to balance personalization and practicality options. Professional packaging suppliers can provide full-process services from structural research and development to the application of sustainable materials, so that packaging can really become a silent salesperson who can “talk”.
