Emballage personnalisé is not a simple “apparence personnalisée”, mais basé sur le ton de la marque, caractéristiques du produit et besoins des utilisateurs, de la conception structurelle, sélection des matériaux, processus d'atterrissage à la présentation visuelle de toute la chaîne de solutions d'emballage personnalisées. Il est sorti de l'emballage traditionnel “faire seulement de la protection” de la fonction unique, devenir un vecteur stratégique important pour transmettre la valeur de la marque et améliorer la compétitivité des produits.
Professional customized packaging needs to consider three major dimensions:
1. brand recognition: through the exclusive color system, Logo accurate presentation and characteristics of the material touch, to strengthen the brand memory points, synchronous transmission of the brand concept;
2. Functional structure: design protection solutions to fit the product form, optimize the opening method to fit the transportation and storage scenarios, and take into account the practicality and efficiency;
3.Consumption experience: Innovative opening line reduces the threshold of use, gives packaging storage, decoration and other secondary use value, and enhances the emotional connection between users and the brand.
It is recommended that brands combine market positioning, sales channel characteristics and budget range to balance personalization and practicality options. Professional packaging suppliers can provide full-process services from structural research and development to the application of sustainable materials, so that packaging can really become a silent salesperson who can “talk”.
