Confezione personalizzata is not a simple “personalized appearance”, ma in base al tono del marchio, caratteristiche del prodotto e bisogni dell’utente, dalla progettazione strutturale, selezione del materiale, processo di atterraggio alla presentazione visiva dell'intera catena di soluzioni di imballaggio personalizzate. It jumped out of the traditional packaging “only do protection” of the single function, diventare un importante vettore strategico per trasmettere il valore del marchio e migliorare la competitività del prodotto.
Professional customized packaging needs to consider three major dimensions:
1. brand recognition: through the exclusive color system, Logo accurate presentation and characteristics of the material touch, to strengthen the brand memory points, synchronous transmission of the brand concept;
2. Functional structure: design protection solutions to fit the product form, optimize the opening method to fit the transportation and storage scenarios, and take into account the practicality and efficiency;
3.Consumption experience: Innovative opening line reduces the threshold of use, gives packaging storage, decoration and other secondary use value, and enhances the emotional connection between users and the brand.
It is recommended that brands combine market positioning, sales channel characteristics and budget range to balance personalization and practicality options. Professional packaging suppliers can provide full-process services from structural research and development to the application of sustainable materials, so that packaging can really become a silent salesperson who can “talk”.
