When strolling through the wine section of a shopping centre, an elegantly designed, premium-quality wine box can instantly capture a consumer’s attention, becoming the preferred choice for gift-giving occasions.
Wine has held a significant place in gift-giving traditions across most nations. Wine packaging has long transcended mere protection, evolving into a crucial vehicle for enhancing product value and conveying brand identity.
For newly launched alcoholic beverages in particular, premium custom wine gift box serves as a powerful competitive advantage. During product launches and festive gifting seasons, a custom wine box that aligns with market aesthetics while blending sophistication with creativity can swiftly cultivate consumer affinity for new offerings.
Four Key Considerations for Custom Wine box:
1. Colour Scheme
1.1 The overall colour scheme must align with the spirit’s character
Different categories of wines possess distinctly different styles, requiring precisely matched colour palettes. For instance, baijiu may employ traditional hues such as Chinese red or imperial yellow to accentuate its rich, elegant oriental charm; red wine pairs well with deep burgundy or oak brown tones, echoing the vintage aesthetic of wine estates; Sake and fruit wines may be paired with fresh hues like pale pink or light blue, aligning with their crisp, sweet palate. Whisky suits tones such as gold, black, or deep blue to underscore its heritage. For instance, risunprint designed a Chinese New Year-themed flip-top box featuring a red base adorned with gold traditional icons.
1.2 Colour should support the wine
The custom wine gift box serves as the ‘supporting role’ for the wine, with its colour designed to highlight the wine itself. Avoid covering the wine box with overly vibrant, chaotic, high-saturation colours. Stattdessen, employ a low-saturation base colour with localised bright accents—such as an off-white or pale grey base with gold foil lines outlining the brand logo. This ensures a clean visual aesthetic while directing the consumer’s attention towards the wine within. For instance, risunprint’s 2018 Lunar New Year limited-edition custom wine gift box for Johnnie Walker employed champagne gold and metallic platinum as primary tones, complemented by gradient gilded textures.
2. Color Scheme Aligns with Target Scenarios and Audience Preferences
Color palettes of custom wine boxes or custom wine gift boxes should be tailored to different scenarios and audiences. For business gifting, choose sophisticated tones like black gold and silver gray to suit high-end professionals’ tastes. For holiday gifting, use festive hues such as red gold and orange gold to enhance the joyful vibe. For low-alcohol wines targeting young consumers, opt for macaron colors and gradients to boost fashion and appeal.
3. Opening Style
The opening structure is key to enhancing the experience and memorability of custom wine box, with an ingenious design creating a unique sense of ritual for consumers.
• Double-door Wine Box Adopting a symmetrical door-opening design, it offers a strong ritual feeling and a high-end visual effect when opened. Its layout provides independent compartments, suitable for custom wine gift box sets with wine bottles, glasses and accessories, featuring great display appeal and fitting high-end gifting and business present scenarios.
• Flip-top Custom Wine Box Its opening and closing method is simple and convenient, with a firm connection between the lid and the box body to effectively protect wine from bumps. Magnetic or buckle details can be added to the flip-top for smoother use and better sealing performance.
• Book-style Custom Wine Box Modeled after the opening and closing of a book, it combines creativity and cultural texture, offering a ritualistic and engaging experience like flipping through a collector’s edition book. The box can be fitted with built-in slots to secure wine bottles, and the inner side of the lid can be printed with brand stories and wine tasting guides to enhance brand cultural expression, making it ideal for packaging high-end limited-edition and collectible wines.
• Hybrid-structured Custom Wine Box It integrates multiple structural forms such as drawer, rotating and multi-layer nesting, and can be flexibly customized according to product needs, combining functionality with creativity. For example, the “drawer + flip-top” hybrid design enables separate storage of wine and accompanying accessories; the multi-layer nested structure is suitable for layered display of gift box sets, which fully highlights the scarcity and nobility of products and is ideal for high-end custom gifting scenarios.
4.Packaging Craftsmanship: Elevate Your Custom Wine Boxes
Packaging craftsmanship is the core factor that determines the texture and durability of custom wine boxes, and also the key to distinguishing product grades.
Hot stamping (gold or silver) creates shiny patterns or text on the surface of custom wine gift boxes, boosting brand logo recognition and a luxurious vibe. Embossing and debossing add a 3D tactile feel, making the box surface more layered and enhancing both visual and touch experiences. Lamination comes in two options: matte lamination delivers a premium, fingerprint-resistant finish—perfect for high-end business wine packaging; glossy lamination offers bright colors, water resistance and wear resistance, ideal for daily gift-giving and display scenarios.
What’s more, eco-friendly lamination and printing processes align with the current green consumption trend, adding extra value to your brand. These premium craftsmanship options are also available for custom wine boxes wholesale orders, ensuring consistent quality for large-scale purchases.
Why Upgrade Your Wine Packaging with Risun-Print?
1. One-stop Specialty Wine Packaging Solution
We provide a full-service chain spanning consulting, custom design, rapid prototyping (samples ready in 3–5 days), mass production and seamless logistics. Our professional design and structure team delivers tailored solutions for custom wine box and custom wine gift box projects, perfectly matching your brand needs.
2. 24/7 English Service Team for Hassle-free Communication
Our dedicated English-speaking team offers round-the-clock support, tracking every order detail from design confirmation to after-sales follow-up—whether for small-batch custom wine gift box orders or large-scale custom wine boxes wholesale projects. We ensure seamless communication and accurate execution of your requirements.
3. Koenig-Bauer 7+1 UV Printing Machines & Heidelberg 5+1 Printing Machines
We have introduced top-tier Koenig-Bauer 7+1 UV printing machines and Heidelberg 5+1 printing machines, which ensure accurate color reproduction and strict color consistency across every batch—a critical requirement for premium custom wine box packaging. Backed by ISO and SGS certifications, our prints deliver a flawless, high-end finish that elevates your wine products.
4. Flexible MOQ & Efficient Production Cycle
With a low MOQ policy, we cater to both small-batch custom wine gift box orders for boutique wineries and large-scale custom wine boxes wholesale production for major brands. Our fast prototyping service (samples ready in 3–7 days) allows you to quickly verify design and structure details, while our short production lead time ensures timely delivery, helping you seize market opportunities during peak gift-giving seasons.
