The Silent Sales Force: Why Your Packaging Could Be Your Best Marketing Investment
Outline: The Silent Sales Force: Why Your Packaging Could Be Your Best Marketing Investment 1. Introduction * The importance of packaging in modern business. * Packaging as a reflection of brand identity and customer experience. 2. Packaging as the Brand’s First Ambassador * Creating powerful first impressions with packaging. * The role of unboxing in […]
How to Solve Christmas Gift Box Problem: Best Practices
Creating the perfect Christmas gift box can feel overwhelming, but it doesn’t have to be. The “Christmas gift box problem” – that nagging feeling of not knowing how to curate, organize, and present meaningful gifts in a way that truly resonates – is something most of us face during the holiday season. The good news? […]
How to Create Competitive Advantages Through Product Packaging: A Strategic Guide
In today’s incredibly fierce market, product quality itself is certainly the cornerstone, but it’s no longer the sole factor that determines success or failure. When consumers stand in front of store shelves or scroll through their phone screens, the first thing that usually catches their eye is the product’s “outerwear”—its packaging. Outstanding packaging has evolved […]
Green Packaging: Sustainable Practices and Innovations in the Printing Industry
Green Packaging: Sustainable Practices and Innovations in the Printing IndustryIn today’s era of pursuing environmental protection and sustainable development, “green packaging” has become a crucial direction for printing enterprises to enhance their sense of social responsibility and brand value. Green packaging refers to a packaging method that embodies the concepts of resource conservation and environmental […]
Что такое индивидуальная упаковка?
Индивидуальная упаковка не простая “персонализированная внешность”, but based on the brand tone, product characteristics and user needs, from structural design, material selection, process landing to the visual presentation of the whole chain of personalized packaging solutions. It jumped out of the traditional packaging “only do protection” of the single function, to become an […]
Как поднять изображение бренда с помощью пользовательской упаковки?
На высококонкурентном рынке, your product packaging is more than just protection for your goods—it’s your brand’s “silent salesperson.” Custom packaging is a key strategy to boost your brand image and stand out from the crowd of competitors. With customization, you can weave your brand’s unique colors, логотип, and design language into every detail […]
Основные методы печати для упаковочных коробок и их характеристик
В процессе производства упаковочной коробки, the choice of printing technology directly affects the final product effect and cost. Different printing methods have their own characteristics, and today RISUN-PRINT will take you through several mainstream technologies: 1. Lithographic offset printing: As the most common process, it transfers ink through a rubber blanket, offering strong adaptability. It can […]
Как настроить упаковочные коробки – Полный процесс
Custom packaging boxes are tailor-made to fit product specs and brand vibes. They can pack in all kinds of brand elements to make the brand more recognizable. Traditional packaging, though? It’s just basic containers—no good for brands looking to step up their marketing or build their image. Making custom boxes takes a few steps. First, […]