The 2024 Hong Kong International Printing and Packaging Fair is not only a platform for business exchange but also a weather vane for industry technology trends. Through in-depth communication with more than 50 high-quality customers worldwide, RISUN-PRINT accurately captured three core demands in the packaging industry: environmental compliance, customization flexibility, and cost controllability. It presented targeted solutions at the fair, achieving seamless connection between technological innovation and market demands.
The alternative application of environmental protection materials has become a consensus. At the fair, EU customers clearly put forward requirements for the quantification of the carbon footprint of packaging materials. The recycled paper-based customized gift boxes exhibited by RISUN-PRINT have passed third-party testing, with the carbon emission per unit of packaging reduced by 42% compared with traditional solutions. For food contact scenarios, the developed plant-based coating packaging boxes have obtained FDA certification, solving the environmental risks of traditional plastic linings. Among the Southeast Asian orders signed on-site, 60% clearly required the use of sustainable materials, which confirms the global consensus on the environmental protection trend.
Small-batch customization capability has become a key competitive factor. Through the upgrading of digital printing technology, RISUN-PRINT has reduced the minimum order quantity (Moq) to 50 units while maintaining the same printing precision as mass production. A coffee brand participating in the fair placed an order on-site for 100 sets of gold-stamped gift boxes customized for its quarterly limited-edition products. It only took 10 days from design confirmation to production and delivery, fully demonstrating the advantages of flexible production. Fair data shows that the demand for small-batch customization has increased by 23% compared with the previous year, reflecting the personalized trend in the consumer goods market.
Technology integration capability determines the value of solutions. The “packaging + service” model launched by RISUN-PRINT at the fair combines packaging box design with supply chain management, providing customers with full-process services from material selection, structural design to logistics adaptation. An electronics brand optimized its packaging solution through this model, which not only reduced material costs by 15% but also decreased the damage rate during transportation. This systematic thinking has been highly recognized by customers, promoting 3 enterprises to sign annual strategic cooperation agreements.
