In the context of increasingly fierce competition in the wine market, wine box packaging is no longer merely a carrier for product protection, but has become a core medium for brands to convey culture and enhance added value. With over 20 years of experience deeply rooted in the packaging and printing industry, Guangdong Risun Digital Printing Co., Ltd. (RISUN-PRINT) has a profound insight into the needs of the wine industry. It creates exclusive wine box packaging for each type of wine that combines functionality and uniqueness, making itself the preferred partner for wine brands in custom gift box packaging.
The design of RISUN-PRINT’s exclusive wine boxes always takes “aligning with brand tone and conveying product value” as the core. Taking Johnnie Walker, the world-renowned Scottish whisky brand, as an example, RISUN-PRINT once created a 2018 Chinese New Year Limited-Edition Gift Box for its 18-Year-Old Whisky. The box shape drew inspiration from books; both the inner and outer boxes were exquisitely made of high-quality MDF (Medium-Density Fiberboard). The inner box adopted a hidden magnet design for easy opening and closing, and a tasting note was embedded in the inner flip structure. When flipping through the note, the whisky itself and supporting gifts were naturally revealed. This not only strengthened the cultural attribute of the product but also created an immersive experience for consumers. Such a “product + story” custom design turns the wine box into a bridge for communication between the brand and consumers.
To ensure the quality implementation of exclusive wine boxes, RISUN-PRINT is equipped with industry-leading production equipment and a technological system. In the printing process, it has introduced KBA 7+1 UV Printing Machines and Heidelberg 5+1 Printing Machines, which can accurately reproduce the color layers and detailed textures in the wine box design. Whether it is retro wood grain, metallic luster, or the exquisite presentation of the brand logo, all can achieve high-definition texture. In the post-press process, relying on automatic die-cutting machines, automatic gold stamping machines, automatic forming machines, and independent laser die-making technology, it realizes precise cutting and efficient forming of the wine box structure, ensuring the consistency of each batch of products. In addition, RISUN-PRINT also integrates processes such as multi-material composite lamination, embossed 3D gold stamping, and electroplated nameplates into wine box production, making the exclusive wine boxes more high-end in terms of vision and touch.
As a national high-tech enterprise, RISUN-PRINT has obtained SGS international authoritative certification and holds a number of invention patents in packaging design and production. In the customization of exclusive wine boxes, the team first conducts an in-depth analysis of the client’s product positioning, target audience, and market scenarios, and provides a full-process customization plan covering box structure development, appearance design, material selection, and process adaptation. It truly realizes “one type of wine, one exclusive box”, helping wine brands stand out on the shelf and enhance their market competitiveness.
