Johnnie Walker whisky box

Risunprint

22/10/2023

Client Needs:

The customer hopes to boost sales and enhance brand awareness while protecting the products.

Solutions:

To enhance the visual effect, high-quality silver cardstock with UV printing is adopted, along with a book-style box structure, and a book-like interior compartment that displays tasting notes!

book-shaped structure

Product Type

spitits & wine

Industry

500

Customization Quantity

Customer Region

Achievements

RisunPrint was honored to design and produce the 2018 Chinese New Year limited edition gift box for Johnnie Walker 18, delivering a premium packaging solution that reflects the product’s exclusivity and heritage.

Book-Style Box Structure + Tasting Notes

The structural design of the box draws inspiration from books. Both the outer and inner boxes are made of high-quality medium-density fiberboard (MDF). Hidden magnets in the inner box allow for easy opening of the box. The book-like flip cover inside features tasting notes—after flipping through it, the built-in whiskey and gifts are revealed.

High-Quality Silver Cardstock with UV Printing

In terms of process design, to enhance the packaging’s visual appeal, Peake adopts high-quality silver cardstock with UV printing—this makes the amber liquid on the base color display a subtle metallic sheen. The "18" logo is presented in dark copper foil color and features an embossed effect.

Limited Edition Gift Box

Johnnie Walker is one of the world's most renowned Scotch whisky brands, produced by Diageo at its distillery in Kilmarnock,UK. The Johnnie Walker 18 is a sophisticated blend of up to 18 differint whiskies, each selected for its unique flavor and character.