With consumption upgrading and industrial digital transformation, the packaging and printing industry is accelerating its transformation from “traditional processing” to “technology-driven and creativity-led”. In this trend, only enterprises that master core technologies and have continuous innovation capabilities can take the initiative in market competition. As a digital high-tech enterprise deeply engaged in the industry for more than 20 years, Guangdong Risun Digital Printing Co., Ltd. (hereinafter referred to as “RISUN-PRINT”) has always taken high-tech as the core driving force to empower the entire process of custom packaging and printing. It not only creates high-quality packaging solutions for clients but also leads new trends in industry customization through technological innovation.
Founded in 2002 and located in the Guangdong Greater Bay Area, RISUN-PRINT established the development concept of “technology-based enterprise” at the beginning of its establishment. After more than 20 years of accumulation and breakthroughs, the company has grown into a digital high-tech enterprise integrating appearance design, box structure development, impression, and post-process automated production. It has successively obtained the “High-Tech Enterprise” certificate, a number of invention patents, utility model patents, and SGS international authoritative certification. These qualifications are not only official recognition of the company’s technological strength but also mark that the company has reached the industry-leading level in digital design, automated production, and process innovation of packaging and printing, laying a solid foundation for technology to empower packaging.
In the packaging and printing industry, equipment is the core carrier for the implementation of technology. RISUN-PRINT is well aware of this and has invested heavily in introducing world-leading high-tech equipment, building an equipment cluster covering the entire process of “impression – post-press – processing”. In the printing process, the company is equipped with brand-new KBA 7+1 UV Printing Machines and Heidelberg 5+1 Printing Machines, which represent the advanced level of the industry: the KBA 7+1 UV Printing Machine adopts UV curing technology, which can not only realize multi-color overprinting but also present delicate patterns and textures on various materials such as cardboard, specialty paper, and MDF. Moreover, the printed products have the advantages of wear resistance, sun resistance, and long-lasting colors, which are especially suitable for custom needs of high-end packaging, such as color reproduction of cosmetics packaging boxes and texture presentation of wine gift boxes; the Heidelberg 5+1 Printing Machine is famous for its “high precision”, with a printing resolution of more than 1500 dpi, which can accurately reproduce every detail in the design draft. Even complex gradient colors or tiny text logos can be clearly presented, ensuring the color consistency and quality stability of mass-produced packaging.
In the post-press processing link, the automated equipment introduced by the company, such as automatic die-cutting machines, automatic gold stamping machines, and automatic forming machines, further enhances the depth of technology application. The automatic die-cutting machine adopts digital control technology, which can quickly adjust parameters according to design needs to realize precise die-cutting of complex box shapes, with an error of no more than 0.1mm, meeting scenarios with high dimensional accuracy requirements such as 3C digital product packaging boxes and healthcare product packaging boxes; the automatic gold stamping machine supports various gold stamping materials such as gold foil, silver foil, and laser foil, and can also create a three-dimensional embossed effect on the packaging surface in conjunction with the embossed 3D gold stamping process, with an obvious concave-convex feeling when touched, greatly improving the high-end grade of the packaging. For example, the gold stamping logo of the Johnnie Walker gift box adopts this technology; the automatic forming machine realizes the automated folding and pasting of packaging boxes. Compared with traditional manual forming, the efficiency is increased by more than 3 times, and the box shape is more regular, effectively ensuring the quality stability of large-scale production. In addition, the company also has independent laser die-making equipment, which adopts laser engraving technology and can quickly produce high-precision dies. Compared with traditional die-making, the cycle is shortened by more than 50%, providing strong support for the rapid prototyping and production of custom packaging.
In addition to advanced equipment, RISUN-PRINT also continues to innovate in process technology, combining high-tech with traditional packaging processes to develop a number of characteristic processes, injecting new vitality into custom packaging and printing. The company’s core processes include multi-material composite lamination, UV printing and gold stamping, special manual printing, embossed 3D gold stamping plate making, electroplated nameplates, and data laser engraving and paint filling. Each process reflects the integration of technology and creativity. For example, the multi-material composite lamination process can composite materials with different characteristics such as paper, plastic, and metal foil, endowing the packaging with stronger protective performance and unique visual effects – composite anti-oxidation film for healthcare product packaging to extend the product shelf life; composite wear-resistant materials for 3C digital packaging to improve protective capabilities; the embossed 3D gold stamping plate making process breaks the limitation of traditional flat gold stamping by making the gold stamping pattern present a three-dimensional embossed effect through special plate making technology, making the packaging more visually impactful and tactile; the data laser engraving and paint filling process uses the precise engraving capability of lasers to engrave fine patterns or text on the packaging surface, and then fill in special paint to form logos with bright colors and prominent textures, which is especially suitable for the presentation of brand logos and product information, enhancing brand recognition.
In the design and R&D link, RISUN-PRINT also relies on digital technology to build an efficient and accurate design process. The company’s design team uses professional packaging design software (such as ArtiosCAD, Adobe Creative Suite) to realize digital design of box structures and 3D rendering presentation – clients can preview the final effect of the packaging in advance through 3D renderings, intuitively feel the box structure, color matching, and process application, reducing communication costs and modification times; at the same time, the design software can be directly connected to the digital system of production equipment. After the design plan is confirmed, the die files and printing files required for production can be quickly generated, realizing seamless connection between “design and production” and greatly shortening the production cycle. In addition, the company has also established a “packaging design and R&D database”, which contains thousands of box structures, process plans, and industry cases. The design team can quickly provide custom plans for clients based on the database, and at the same time, gain insight into market trends through data analysis, and develop packaging designs and processes that meet future needs in advance, such as the popular environmentally friendly degradable packaging and intelligent anti-counterfeiting packaging in recent years, leading new directions in industry customization.
The achievements of RISUN-PRINT in empowering packaging and printing with high-tech have been fully reflected in many client cases. In addition to the classic gift box created for Johnnie Walker, the packaging box customized by the company for a cosmetics brand integrates multiple technologies such as KBA UV printing, embossed 3D gold stamping, and laser engraving and paint filling. The final product has bright colors and high-end texture, helping the brand establish a young and fashionable image in the market; the anti-drop packaging box customized for a 3C digital brand adopts the multi-material composite lamination process and digital die-cutting technology, which not only ensures the protective performance of the product but also realizes the lightweight of the box shape, meeting the portability needs of digital products. These cases not only prove RISUN-PRINT’s high-tech strength but also promote the industry’s awareness of “technology empowering packaging”, leading more and more enterprises to attach importance to the role of technological innovation in custom packaging.
In the wave of transformation and upgrading of the packaging and printing industry, RISUN-PRINT has always taken high-tech as the core, empowering custom packaging and printing from multiple dimensions such as equipment, processes, and design, and providing clients with high-quality and high-value-added solutions. In the future, the company will continue to increase investment in technology R&D, explore the application of more cutting-edge technologies such as AI-assisted design and intelligent production lines in packaging and printing, further improve service efficiency and product quality, and continue to lead new trends in industry customization. If you hope to create differentiated packaging products with the help of high-tech, RISUN-PRINT will be your high-quality partner.
