In the context of consumption upgrading, gift box packaging has long surpassed the basic function of “protecting products” and has become a core carrier for conveying brand tone and enhancing product added value. Whether it is the festive gifting of high-end wine, the exquisite presentation of 3C digital products, the quality demonstration of healthcare products, or the aesthetic expression of daily cosmetics, a customized gift box can make the product stand out instantly in the fierce market competition. In the field of custom gift box packaging in the Greater Bay Area and even across the country, Guangdong Risun Digital Printing Co., Ltd. (hereinafter referred to as “RISUN-PRINT”) has become a “reliable custom partner” in the mouths of clients, relying on more than 20 years of professional accumulation and full-chain strength in “설계 + technology + service”. “For custom gift box packaging, choose RISUN-PRINT” – this is not only market reputation but also the best proof of the enterprise’s strength.
Founded in 2002, RISUN-PRINT has been deeply engaged in the packaging and printing industry for more than 20 years. Located in the Guangdong Greater Bay Area, which has a concentrated industrial cluster and convenient transportation, it is a digital high-tech enterprise integrating appearance design, box structure development, 인쇄, and post-process automated production. Since its establishment, the company has focused on the core track of custom gift box packaging, with its business covering multiple high-demand fields such as wine packaging boxes, 3C digital product boxes, healthcare product boxes, and daily cosmetics boxes. It has always been “market demand-oriented and client positioning-centered”, creating exclusive gift box solutions that combine functionality and aesthetic value for clients in different industries.
Among RISUN-PRINT’s many custom cases, the 2018 Chinese New Year Limited-Edition Gift Box created for Johnnie Walker, the world-famous Scottish whisky brand, is a classic in the industry. As a high-end product under Diageo, Johnnie Walker 18-Year-Old Whisky combines 18 different flavors of whisky. Its gift box packaging not only needs to match the century-old brand heritage of the product but also convey the festive ritual sense of the Chinese New Year. To this end, RISUN-PRINT’s design team deeply interpreted the brand connotation and took inspiration from “books” for the gift box structure: both the inner and outer boxes are made of high-quality MDF, which is delicate in texture and strong and durable; the inner box has a hidden magnet design, making the opening process convenient and ritualistic; a carefully crafted tasting note is embedded in the inner flip “book” structure. When consumers flip through the note, they can gain in-depth understanding of the flavor story of each type of whisky. After finishing the note, the built-in whisky and supporting gifts are clearly presented, achieving a perfect integration of “practicality” and “experience”. Once launched, this gift box, with its unique design and exquisite craftsmanship, helped Johnnie Walker achieve a dual increase in sales and brand awareness in the Chinese New Year market, and also made RISUN-PRINT’s gift box customization capabilities highly recognized by international brands.
High-quality custom gift box packaging is inseparable from the strong support of advanced equipment. RISUN-PRINT is well aware that “to do a good job, one must first sharpen one’s tools”, so it has invested heavily in introducing world-leading printing and post-press processing equipment, building a full-process equipment cluster covering “인쇄 – processing – forming”. In the printing process, the company is equipped with brand-new KBA 7+1 UV Printing Machines and Heidelberg 5+1 Printing Machines: the KBA 7+1 UV Printing Machine has multi-color printing and UV curing functions, which can realize high-saturation color presentation and accurate reproduction of delicate textures, especially suitable for the expression of complex patterns and high-end textures on gift box packaging; the Heidelberg 5+1 Printing Machine is famous for its ultra-high printing precision, which can ensure the color consistency and detail clarity of each gift box. Even small brand logos can be accurately reproduced. In the post-press processing process, the use of automatic die-cutting machines, automatic gold stamping machines, and automatic forming machines realizes the automated production of gift box processing: the automatic die-cutting machine can accurately complete the cutting of complex box shapes with an error of no more than 0.1mm; the automatic gold stamping machine supports various materials such as gold foil, silver foil, and laser foil, and can create a three-dimensional touch for gift boxes in conjunction with the embossed 3D gold stamping process; the automatic forming machine realizes the automated folding and pasting of packaging boxes, greatly improving production efficiency while avoiding errors caused by manual operations, ensuring the quality stability of each custom gift box. In addition, the company also has independent laser die-making equipment, which can quickly produce high-precision dies. Compared with traditional die-making, the cycle is shortened by more than 50%, providing strong support for the rapid prototyping and production of custom gift boxes.
In addition to advanced equipment, RISUN-PRINT also has solid qualification certifications and a professional design team, providing comprehensive guarantees for custom gift box packaging. The company has successively obtained SGS international authoritative certification, a number of invention patents and utility model patents, and has been recognized as a “high-tech enterprise”. These qualifications are not only proof of the company’s technological strength and product quality but also mean that the client’s custom gift boxes meet strict international and domestic requirements in terms of material safety and production standards. In terms of the design team, the designers of RISUN-PRINT always adhere to the concept of “equal emphasis on aesthetics and functionality”: when designing gift box packaging, they not only conduct in-depth research on the aesthetic elements of the appearance and create works with strong visual impact from the perspective of formal aesthetics but also integrate functional designs in combination with product characteristics (such as the light-proof needs of wine, the anti-drop needs of 3C products, and the sealing needs of healthcare products), ensuring that the gift boxes are both “good-looking” and “easy to use”. At the same time, the team is good at combining creative elements with advanced technologies, such as improving the high-end texture of gift boxes through electroplated nameplates and presenting fine logos using the data laser engraving and paint filling process, making each custom gift box a “plus item” for the client’s products.
As a “one-stop professional packaging box solution” service platform, RISUN-PRINT provides clients with full-process services from concept conception, design and prototyping to finished product production in custom gift box packaging. Clients do not need to connect with multiple links; they only need to put forward their needs, and the company can customize an integrated plan with professional capabilities and help clients enhance product added value through continuous innovative design. Today, whether it is holiday limited-edition gift boxes, high-end product exclusive gift boxes, or custom gift boxes for regular circulation, RISUN-PRINT can deliver satisfactory results to clients with more than 20 수년간의 경험, advanced equipment, and a professional team.
